Coca-Cola

Bringing people together over food and shared moments is at the heart of Coca-Cola’s Recipe for Magic campaign. As part of this global initiative, the digital experience was crafted, ensuring that the magic extended beyond the dinner table and into the digital world.

By fusing storytelling, culture, and digital innovation, the Recipe for Magic digital campaign turned everyday meals into shareable, joyful moments, reinforcing Coca-Cola’s role in bringing people together. At Positives, we believe in the power of creativity that connects—and this campaign was a testament to that philosophy.