Fanta
The second instalment of that took GenZs on a flavour journey of discovery.
FLAVOUR
adventure
Turning flavour discovery into an immersive, playful adventure that brought South Africans into Fanta’s world like never before.
The Big Idea
Fanta has always been about bold flavours and fun, and we wanted to bring that to life in an experiential way. The Fabulous Flavour Hunt was a nationwide interactive campaign that invited fans to embark on a thrilling journey to uncover mystery Fanta flavours. Through gamified experiences, digital integration, and on-the-ground activations, we transformed flavour exploration into a socially engaging and shareable moment.
The Impact
The Fabulous Flavour Hunt was more than just a campaign—it was an experience that got consumers talking, tasting, and sharing. By blending experiential marketing with digital engagement, we made Fanta’s mystery flavours a national conversation, reinforcing the brand’s position as the ultimate fun refreshment.
We don’t just create campaigns—we create moments that people remember. The Fabulous Flavour Hunt was proof that when creativity meets experience, magic happens.
