Fanta

When Fanta launched its first-ever #WhatTheFanta campaign in South Africa—and across the continent—it had to be more than just a product reveal. It had to be an experience. The #WhatTheFanta Flavour Search was designed to turn mystery flavours into an interactive adventure, where consumers didn’t just taste—they played, guessed, and shared in the fun.

Bringing the Mystery to Life

We helped shape a campaign that:

• Gamified Flavour Discovery – We created an engaging multi-channel experience where consumers had to crack the code behind Fanta’s mystery flavours through digital and real-world interactions.
• Integrated Digital & Experiential – Our strategy connected social media engagement, influencer collaborations, and in-store activations, ensuring that the hunt was as exciting online as it was on the ground.
• Drove High Engagement – With a mix of interactive content, playful storytelling, and bold visuals, the campaign sparked massive participation, making it one of the most talked-about flavour launches in the region.

A Campaign That Left a Mark

The #WhatTheFanta Flavour Search was more than just a product promotion—it was a continental first that brought the brand’s playful DNA to life in a way that resonated with young, adventurous consumers.