This past weekend, 29 November 2025, Positives brought King Pie’s Mega Milli Deal to life through a bold retail activation at Maponya Mall, translating the spirit of Dezemba-Dezemba into a shared, high-energy consumer experience.
At the centre of the activation was the live recording of the Dezemba-Dezemba Podcast, hosted by Skhumba Hlophe. Recorded in front of an animated mall audience, the podcast created a natural moment of pause and attention, drawing shoppers in with humour, familiar stories, and the unmistakable rhythm of December in South Africa. Around it, the activation space became a hub of interaction, laughter, and learning, as shoppers engaged with the brand through games, conversations, and live participation.
Consumers were introduced to the Mega Milli Deal in a way that felt intuitive and accessible — not through hard selling, but through experience. The interactive “Know Your Pie” moments helped shoppers understand what the meal includes and how purchasing it gives them a chance to win their share of R1 million, turning curiosity into clear intent. Instant rewards and surprise giveaways added to the sense of celebration, reinforcing the joy of participation rather than mere promotion.
Beyond the physical footprint, the activation was designed as a content engine. Real-time reactions, conversations, and performances were captured and translated into social content, ensuring the energy of the moment extended far beyond the mall itself. The result was strong foot traffic, meaningful dwell time, and a visible cultural presence that reflected how South Africans actually experience December.
The Mega Milli Deal activation demonstrated the impact of experiential marketing when it is rooted in culture, conversation, and community — not just presence. It ended with the highly anticipated winning of R10,000 by one lucky Mega Milli Deal buyer.
At Positives, we don’t just launch products. We design moments people remember.
