At Positives, we treasure experiences—experiences that move people, shift perspectives, and redefine the creative landscape. It’s in that spirit that we celebrate a major milestone: our very own Creative Director, Siya Jiyana, has been selected as a Jury Member for The Phnx Awards.
This honour places Siya among some of the world’s most visionary creative minds, tasked with recognising and celebrating the most daring, innovative, and impactful work in advertising. It’s a nod to not just his expertise, but his relentless pursuit of ideas that cut through the noise and leave a lasting imprint.
A Creative Legacy in the Making
For over a decade, Siya has been shaping the industry with bold, culturally resonant storytelling. His work has earned local and international acclaim, pushing brands to embrace authenticity, creativity, and immersive experiences that connect with audiences on a deeper level.
From global giants like Coca-Cola to dynamic local brands, his impact can be seen across campaigns that don’t just sell products but ignite conversations and shift mindsets. With a deep understanding of the South African consumer and a passion for experiential advertising, Siya continues to prove that creativity is more than just a skill—it’s a force that can transform industries.
Positives on the Global Stage
Siya’s jury selection isn’t just a personal achievement; it’s a win for Positives as a whole. It solidifies our place in the global creative conversation, reinforcing that our agency isn’t just following trends—we’re setting them.
At Positives, we don’t believe in playing it safe. We believe in work that challenges the status quo, work that creates experiences people remember, and work that makes brands truly matter.
And now, with Siya lending his voice to one of the most respected awards platforms in the industry, we’re more inspired than ever to push the limits of what’s possible.
The Phnx Awards: Where the Bold Are Celebrated
The Phnx Awards are about more than just trophies—they’re about recognising bravery in creativity. They celebrate ideas that take risks, redefine storytelling, and leave a lasting impact. As a jury member, Siya will be evaluating some of the best creative work in the world, bringing his expertise and insight to the table to help set the benchmark for excellence.
This moment is more than just an accolade—it’s a statement. Positives is here. Siya Jiyana is here. And the best is yet to come.
